Apple is reportedly hiring automotive engineers to work at a top-secret lab in Silicon Valley, fuelling rumours that the company may be designing a car.
Dozens of Apple employees led by managers from its iPhone unit are researching automotive products, according to the Financial Times. It reports that the company has poached the head of Mercedes-Benz’s Silicon Valley research and development unit, while Sir Jonathan Ive, senior vice-president of design at Apple, has held regular meetings with automotive executives and engineers.
Designing and building a car would mark a huge change of direction for the computer maker, which researches and discards plenty of projects but has so far mainly stuck to its core expertise in mobile and electronic devices.
Apple, much like its closest rival Google, is trying to incorporate its software into cars. It may be hiring extra staff to shore up its CarPlay project, which lets drivers access contacts on their iPhones, make calls or listen to voicemails without taking their hands off the steering wheel. But the background and seniority of the executives it is recruiting have prompted speculation that Apple may be trying to move into car design.
The Wall Street Journal reports that sources with knowledge of the company say it is working on an electric car. The newspaper quotes one person as saying a vehicle that looks like a minivan has been designed.
Apple commentator Bryan Chaffin, of the Mac Observer website, speculated earlier this month that Apple had entered a hiring war with electric car maker Tesla, recruiting staff with an expertise in cars.
“Three months ago, I would have said it was CarPlay,” the FT quoted a person who has worked closely with Apple for many years as saying. “Today, I think it’s a car.”
It is unlikely that any resulting product would be released soon because the research lab was only set up late last year and Apple lacks a manufacturing facility.
Google released the latest prototype of its driverless car last May, after spending years developing the vehicle.
guardian.co.uk © Guardian News & Media Limited 2010
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An Apple car? Computer firm hires automotive engineers
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